What is Interactive Voice Response (IVR)?

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Content and digital services can be monetised via a premium-rate telephone number, accessible from fixed and mobile networks.
Consumers are directly billed on their phone bill.

Benefits for merchants

  • Impulse buying is encouraged thanks to a 2-click payment flow
  • Suitable for all types of digital content on all devices
  • Numerous price points are available

Benefits for consumers

  • Purchase in total confidence: no bank details or personal data
  • Automatic identification
  • Simple payment flow

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